Feb 14, 2019
Amy Wasserman is the VP of Brand Marketing and Innovation, Recreational Cannabis at Canopy Growth. She is responsible for leading the development and execution of all marketing activities for Canopy's suite of owned and partner brands including Tweed, LBS, FORIA, DNA Genetics and beyond.
Prior to her foray into the burgeoning cannabis industry, Amy teamed up with competitive eSports platform, Virgin Gaming, to oversee the launch of hundreds of online video game tournaments, the build-out of a co-branded app in the Xbox Marketplace, the release of a global subscription service, and the execution of numerous worldwide live video game tournaments. Before Virgin Gaming, Amy worked for sports and entertainment juggernaut, IMG, and was instrumental in establishing owned fashion properties in Canada, including the launch of the Mercedes-Benz Start Up program and Toronto Fashion Week. Amy's roster of clients include Microsoft, Sony, EA Sports, Mercedes-Benz, World MasterCard, ESPN, DHL, Rowenta, Pizza Hut, Dr Pepper, TwitchTV and 2K Sports, to name a few.
In this episode, we discuss: